Concept project: a self-initiated brand study by Pixela Design. KÖZ Burger & Dürüm is a fictional brand created to show our design process.

The Challenge

Fast-food brands live and die on appetite appeal and speed. KÖZ needed a loud, memorable identity, a website that gets people to order in seconds, and social ads that stop the scroll late at night.

Our Solution

We built the brand around fire: a flame mark, charcoal black, flame orange and mustard, set in a condensed poster typeface. The website leads with a single “Order now” action, and the combo-deal ad uses big type and a price badge for instant readability.

• Logo and brand identity
• Website landing page design
• Instagram launch posts
• Social media ad campaign

The Result

A high-energy brand system for packaging, storefront, delivery apps and Instagram, designed to sell fast.

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