Concept project: a self-initiated brand study by Pixela Design. Kumru Kahve is a fictional brand created to show our design process.

The Challenge

A neighbourhood café competes with big chains on atmosphere, not price. Kumru needed a recognisable identity, a simple website for the menu and location, and social posts that bring people in during quiet morning hours.

Our Solution

We designed a cup-and-dove badge, an espresso and terracotta palette and a hand-crafted wave pattern. The site highlights the menu and directions, and the “morning coffee + croissant” campaign targets the slowest hours of the day.

• Logo and brand identity
• Website landing page design
• Instagram launch posts
• Social media ad campaign

The Result

A cosy, consistent look across cups, menu boards, website and Instagram, built to turn passers-by into regulars.

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